Icycl v Parrot Bay
Want to capitalise on the UK’s fastest growing alcohol category? Then check out the pros and cons of...
Premium consumer brand beginnings
Icycl, a premium consumer brand was conceived by Dan Ronson following two quite different experiences in two middle...
Premium alcohol brands are the first to emerge from recession
Post-recession, consumers in the US and UK are more discerning and decide about their purchases differently to how...
Is the UK market for alcoholic freezer pouches going to mirror the mega-growth of the USA?
In 2010 the US market for alcoholic drinks in pouches for home freezing and consumption was valued at...
Icycl Takes to the Floor at Adelphi Theatre
Let’s face it, getting yourself a drink in the interval is nothing but a headache. So, wasn’t it...
Singer of the World Guests Cool Down at St David’s Hall
It may have been a hot contest, but the atmosphere was ice cold inside St David’s Hall as...
Icycl Premieres at IFE 2015
Premiering at this year’s International Food & Drink Exhibition in Excel London, Icycl went down a storm. Icycl...